Ruhab Ethnic, Silver Square, Jawahar Nagar

A successful application of the design idea was made with the interior design project carried out by dDecos Interiors for Ruhab Ethnic at Silver Square Mall, which produced an engaging and eye-catching store environment for ethnic apparel. The interior reflects the brand’s identity and improves the shopping experience for customers thanks to careful consideration of space planning, materials, colour palette, custom fixtures and displays, lighting design, branding and graphics, visual merchandising, and project management. The project was successfully handled and completed, giving Ruhab Ethnic a unique and unforgettable store location in Srinagar’s Silver Square Mall.


1. Design Idea: To provide customers a remarkable shopping experience, Ruhab Ethnic’s Silver Square Mall design idea was to create a distinctive and immersive retail environment that displayed the brand’s ethnic apparel line. The idea was to employ conventional materials and pieces that would express the brand’s attitude and character.

2. Space Analysis and Planning: To maximise product display, establish zones for various collections, and improve customer flow, the space was examined and designed. The plan was created to have enough area for storage, trial rooms, cash registers, and product displays, and to have a logical flow that improves the shopping experience.

3. Material and Color Scheme: To create a cosy and welcoming atmosphere, real, organic materials like wood, cloth, and metal were carefully chosen for the interior design. The brand’s ethnic clothing line was taken into consideration while choosing the colour scheme, which has earthy tones, cosy accents, and rich textures that give the items a visually attractive setting.

4. Custom Fixtures and Displays: To present the goods in an orderly and aesthetically pleasing way, custom fixtures and displays were created. This featured specially manufactured racks, shelving, and hanging systems that are designed to meet the special needs of ethnic wear with an emphasis on showcasing the fine craftsmanship and exquisite features of the items.

5. Lighting Design: The lighting design was essential in setting the correct mood and increasing the items’ aesthetic attractiveness. With a focus on displaying the products and providing clients with a pleasurable shopping experience, ambient lighting, accent lighting, and spotlighting were employed to create a warm and inviting ambience.

6. Branding and graphics: To create a unified and powerful brand experience, customised branding elements like as signs, graphics, and visual merchandising were included into the interior design. This involved carefully placing branding components around the store to leave customers with a lasting impression that reflects the brand’s identity, story, and values.

7. Visual Merchandising: To make eye-catching displays and draw attention to the characteristics and specifics of the items, visual merchandising strategies were implemented into the interior design. This includes imaginative product groupings, visual narratives, and themed displays that improve the entire shopping experience and entice people to browse the store more thoroughly.

8. Project Management: To ensure prompt delivery and high-quality execution, dDecos Interiors supervised the whole project, including procurement, installation, and coordination with vendors and contractors. To make sure the design complied with the brand’s vision and needs, close communication with the customer was maintained throughout the process.